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design+AI 2026 · Workshop Day

Wiring Interface to Intent
with Sentient Design.

AI is changing more than how we build products it's changing what products can be. In this hands-on workshop, Sentient Design authors Josh Clark and Veronika Kindred introduce practical techniques for designing intelligent interfaces that respond dynamically to user context and intent.

Rather than creating static screens, you'll learn how to direct systems that make design decisions in real time, opening up entirely new possibilities for interaction design.

Through practical exercises, you'll explore how to teach AI-powered interfaces to make reliable UX decisions using the rules and principles you establish leaving with a new perspective on designing products for an AI-native future.

Learn how AI is transforming interaction design beyond chatbots and assistants. See how intelligent interfaces create powerful value for both customer and business, and discover practical frameworks for designing radically adaptive, context-aware experiences.

You'll leave understanding how your role evolves from creating static screens to directing intelligent systems and with techniques you can begin applying to your own products immediately.

Apply the Sentient Triangle framework to AI-powered experiences
Design interfaces that adapt their content, structure, behaviour and presentation dynamically
Teach AI models to make reliable design decisions in response to user context
Work with entirely new interaction patterns that weren't previously possible
Understand defensive design principles that keep intelligent experiences on the rails
Build intelligent interfaces using your existing design system
  • 1
    Explore the Sentient Triangle
    Introduction to the core framework for thinking about intelligent interface design.
  • 2
    Beyond chat: AI interaction patterns
    Discover over a dozen AI interaction patterns that go far beyond the chat interface.
  • 3
    Hands-on with AI models
    Get hands-on teaching real-time design behaviour to AI models using your own rules and principles.
  • 4
    Build intelligent experiences
    Practical hands-on exercises creating adaptive experiences then share and discuss with the group.

Designers, Product Leaders and design-minded Developers who want to create entirely new categories of AI-powered experiences. This workshop is ideal for people interested in using AI to transform products, not simply improve productivity.

Josh Clark

Josh Clark is principal of Big Medium, a digital agency helping complex organisations design for what's next. With over 30 years of experience in emerging technology and user experience, he is co-author with Veronika Kindred of Sentient Design: Crafting Intelligent Interfaces with AI (Rosenfeld Media, 2026) the book that defines the practice these workshops are built on.

Josh has keynoted hundreds of events in over 25 countries, and is also the creator of the Couch-to-5K running programme. His guiding principle in fitness as in software is no pain, no pain.

Veronika Kindred

Veronika Kindred is a designer and researcher at Big Medium, where she defines and solves design problems alongside some of the world's biggest companies. She travels internationally to lead Sentient Design workshops and speak to teams at startups and Fortune 100 companies alike.

She is co-author of Sentient Design with Josh Clark. Her research spans AI's effect on user experience, mobile technology's political impact and congressional climate policy.

Join them in Brighton
this September.

Talks Day tickets are still available. Workshop Day is now sold out.

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