24–25 September 2026 • Brighton, UK

Design is at a crossroads. What we do next matters.

Two days of visionary talks and workshops

500+ designers  ·  no hype  ·  real conversations

Early Bird closing soon. Ends 15th July 2026
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Let's be honest
No hot takes.
No hype.
Just the work.

There's a lot of noise around AI.
Cynicism on one side. Blind optimism on the other. And plenty of very confident opinions in between.

But what does any of that mean when it comes to the work?

That's what we'll explore at design + AI. A space to talk about what's actually happening in practice, what's useful, what's not, what's changing, and what's still up for grabs.

What's usefulWhat's changedWhat's notWhat's still up for grabs
What you'll get
After two days,
you'll know what
to focus on.

How teams are actually using AI

Real stories from real teams, not theoretical frameworks or vendor pitches.

What's changing in design workflows

Where AI fits in, where it doesn't, and what that means for how we work day to day.

Why human judgement still matters

Because speed is easier than ever, but good judgement still takes work.

What "good" is starting to look like

A real view of where we've got to and where we're heading. No grand theories.

Who it's for
This is
for you
if…
  • You're already using AI and want to get better at it.Moving beyond side projects and starting to bring it into your day-to-day work.
  • You want to hear from people doing the work, not just talking about it.How teams are actually using AI in practice. The tools, the workflows, and how some of the most forward-thinking teams are putting it into practice.
  • You care about doing good work, not just getting things out quickly.Even as the pace increases, quality still matters.
  • You want to understand what AI means for the future of design.Not just where it's heading, but what it means for how you work and lead today.

"The designers who understand AI will shape what comes next. The ones who don't will watch it happen."

Early Bird tickets from £299 +VAT · Ends 15th July

Reserve Your Spot ↗

Early Bird pricing · ends 15th July

The Format
Two days.
Endless possibilities.
24–25 September 2026 · Brighton Dome
Workshop attendees
Day One
Workshops

Let's get
into the work.

Structured, practical sessions led by people actively building and shipping AI-powered products. Small groups. Real tools. Real problems. Time to try things out, ask questions, and actually get to grips with how this works in practice.

  • Curated tracks for different disciplines
  • Hands-on with AI design tools
  • Led by experienced designers and product practitioners
  • Take-away frameworks and resources
Speaker on stage
Day Two
Talks

A closer look at what's
changing, and what it means for you.

A full stage programme of keynotes, case studies, and panel debates. Hear from the people shaping the relationship between design and AI right now.

  • Keynotes from designers and product leaders working at the forefront of AI
  • Real project case studies: what worked, what didn't, and why
  • Panel discussions tackling the harder questions
  • Short talks from emerging voices pushing the edges
  • Closing drinks to continue the conversation
Tickets & Pricing
Pick your
experience.
Early Bird — Now Open
Early Bird pricing now live. Ends 15th July 2026.
Prices increase after 15th July. Lock in your Early Bird rate now.
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Ends 15th July 2026
Tier Talks Workshop Combined Saving
Super Early Bird £299 £249 £499 £49
Early Bird Now £375+VAT £299+VAT £599+VAT £75
Standard £450+VAT £349+VAT £699+VAT £100
Last Minute £550+VAT £399+VAT £799+VAT £150
Super Early Bird
Talks£299
Workshop£249
Combined£499
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Talks Day
Inspiration, ideas, connections
£375
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Early Bird · 25 September · +VAT
  • Full talks programme
  • Breakfast & refreshments throughout
  • Afternoon drinks reception
  • Delegate pack & recordings
  • Community access
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The full experience
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+ save a further £75 vs buying days separately
Early Bird · 24–25 September · +VAT
  • Full workshop day (Day One)
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  • Breakfast & refreshments across both days
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Workshop Day
Deep skill-building, hands-on learning
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Early Bird · 24 September · +VAT
  • Full workshop programme
  • Breakfast & refreshments throughout
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Team Tickets
Bringing your team?
Save up to 15%.

We have team bundles for groups of 5 and 10 across Talks, Workshop, and the full two-day experience. The more people you bring, the more you save and the more your team gets out of it.

View Team Bundles ↗

Need Help Booking?
Need help with procurement, group bookings, quotes, or purchase order payments?
Drop us a line at events@designplusaisummit.com. We're happy to help.

Your Hosts & Curator
Meet the people
behind design + AI.
Dominic Port and John Griffin
Your Hosts

Dominic Port & John Griffin

The duo behind Product Unleashed. With 20+ years building design agencies, product teams, and one of the UK's fastest-growing product communities, they bring the experience, network, and energy that make this a standout event.

productunleashed.com ↗
Curator

Andy Budd

The day will be curated by Andy Budd, a globally respected design leader with over two decades of experience shaping design at scale.

Andy has curated over 50 global events in the UK, US and Japan, including industry staples such as UX London and Leading Design.

Andy Budd on stage
Speakers
Names you'll recognise.
Ideas you'll want to hear.
Talks Day · 25th September
ÌníOlúwa Abíódún Talks Day
ÌníOlúwa Abíódún
Lead Product Designer · AirOps
Talk to be announced
Josh Clark Talks Day
Josh Clark
Principal · Big Medium
Talk to be announced
Veronika Kindred Talks Day
Veronika Kindred
Designer & Researcher · Big Medium
Talk to be announced
Matt Webb Talks Day
Matt Webb
Co-Founder · Inanimate
Talk to be announced
Kae Neskovic Talks Day
Kae Neskovic
General Manager · Superside
Talk to be announced
Thom Rimmer Talks Day
Thom Rimmer
VP of Product Design · Fin (Intercom)
Talk to be announced
Talks Day
Speaker TBC
Role · Company
Topic to be announced
Talks Day
Speaker TBC
Role · Company
Topic to be announced
Talks Day
Speaker TBC
Role · Company
Topic to be announced
Talks Day
Speaker TBC
Role · Company
Topic to be announced
Workshop Day · 24th September
Jonny Burch Workshop Day
Jonny Burch
Builder · Near Future
Workshop topic to be announced
Tom Harman Workshop Day
Tom Harman
Co-Founder · Near Future
Workshop topic to be announced
ÌníOlúwa Abíódún Workshop Day
ÌníOlúwa Abíódún
Lead Product Designer · AirOps
Workshop topic to be announced
Josh Clark Workshop Day
Josh Clark
Principal · Big Medium
Workshop topic to be announced
Veronika Kindred Workshop Day
Veronika Kindred
Designer & Researcher · Big Medium
Workshop topic to be announced
Sakky B Workshop Day
Sakky B
Lead AI Product Designer · Focaldata
Workshop topic to be announced
Workshop Day
Facilitator TBC
Role · Company
Workshop topic to be announced
Workshop Day
Facilitator TBC
Role · Company
Workshop topic to be announced
Workshop Day
Facilitator TBC
Role · Company
Workshop topic to be announced
Workshop Day
Facilitator TBC
Role · Company
Workshop topic to be announced
Stay in the loop

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From the community
What it's like
to be in the room.

Real experiences from the Product Unleashed community.

Honestly one of the best events I've been to in years. No fluff, no vendor pitches, just people doing great work talking honestly about it.

MT
Maya Thornton
Head of Design

Product Unleashed gets the balance right. Smart content, smart room, great energy. I always leave with something I can actually use on Monday.

JO
Jamie Okafor
Design Director

The conversations in the corridors were as valuable as the talks on stage. That's rare. That's a sign of a really well-curated room.

SB
Sophie Brennan
Principal Designer
The Product Unleashed Experience
Same energy.
Bigger room.

A welcoming, inclusive room. Great content. Smart people. No egos.

We're taking what we've built over the past six years and putting it to work on one of the biggest questions in design right now.

Good questionsProper conversationsTangible learningsInclusive environmentSmart peopleNo egosReal workNo hypeGreat content6 years of community
Design + AI audience at Product Unleashed summit
Networking at Product Unleashed
Speaker at Product Unleashed summit
The Venue
Brighton
Dome.
Corn Exchange.

One of the UK's most celebrated event spaces, with Victorian ironwork, a sweeping arched roof, and an energy unlike any conference room. Brighton is the perfect backdrop: a city where creativity, tech, and culture have always mixed freely.

Travel
60 mins from
London Victoria
30 mins from Gatwick
Address
Church St
Brighton BN1 1UE
Date
24–25 Sep
2026
Brighton Dome Corn Exchange interior
Brighton Dome · Corn ExchangeBrighton BN1 1UE
FAQ
Got
questions?

"If you're thinking
I should probably be in that room…
you probably should."

The design + AI promise

Join us to make sense of the biggest shift happening in design today.

Reserve Your Spot ↗