24–25 September 2026 • Brighton, UK

Design is at a crossroads. What we do next matters.

Two days of visionary talks and workshops

500+ designers · no hype · real conversations

Super Early Bird closing soon. Ends 31 May 2026

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Let's be honest

No hot takes.
No hype.
Just the work.

There's a lot of noise around AI.
Cynicism on one side. Blind optimism on the other. And plenty of very confident opinions in between.

But what does any of that mean when it comes to the work?

That's what we'll explore at design + AI. A space to talk about what's actually happening in practice, what's useful, what's not, what's changing, and what's still up for grabs.

What's usefulWhat's changedWhat's notWhat's still up for grabs

What you'll get

After two days,
you'll know what
to focus on.

How teams are actually using AI

Real stories from real teams, not theoretical frameworks or vendor pitches.

What's changing in design workflows

Where AI fits in, where it doesn't, and what that means for how we work day to day.

Why human judgement still matters

Because speed is easier than ever, but good judgement still takes work.

What "good" is starting to look like

A real view of where we've got to and where we're heading. No grand theories.

Who it's for

This is
for you
if…

You're already using AI and want to get better.Level up your practice with thinkers who are ahead of the curve.
You want to hear from people doing the best work at the intersection of design and AI.The thinkers and makers, not the talkers.
You care about doing good work, not just getting things out the door quickly.Even though it's easier than ever to move quickly, quality still matters.
You want to understand what AI means for the future of design.Cut through the noise and get a clear view of where this is all heading.

The Format

Two days.
Endless possibilities.

24–25 September 2026 · Brighton Dome

Day One
Workshops

Let's get
into the work.

Structured, practical sessions led by people actively building and shipping AI-powered products. Small groups. Real tools. Real problems. Time to try things out, ask questions, and actually get to grips with how this works in practice.

Curated tracks for different disciplines
Hands-on with AI design tools
Led by experienced designers and product practitioners
Take-away frameworks and resources

Day Two
Talks

A closer look at what's
changing, and what it means for you.

A full stage programme of keynotes, case studies, and panel debates. Hear from the people shaping the relationship between design and AI right now.

Keynotes from designers and product leaders working at the forefront of AI
Real project case studies: what worked, what didn't, and why
Panel discussions tackling the harder questions
Short talks from emerging voices pushing the edges
Closing drinks to continue the conversation

Your Hosts & Curator

Meet the people
behind design + AI.

Your Hosts

Dominic Port & John Griffin

The duo behind Product Unleashed. With 20+ years building design agencies, product teams, and one of the UK's fastest-growing product communities, they bring the experience, network, and energy that make this a standout event.

productunleashed.com ↗

Curator

Andy Budd

The day will be curated by Andy Budd, a globally respected design leader with over two decades of experience shaping design at scale.

Andy has curated over 50 global events in the UK, US and Japan, including industry staples such as UX London and Leading Design.

Speakers

The lineup
is coming.

Names you'll recognise.
Ideas you'll want to hear.

We're assembling a lineup of designers, technologists, researchers, and creative directors doing the most interesting work at the intersection of design and AI.

Speakers will be announced over the coming weeks.

Be first to know.
Speaker announcements, programme drops, and early access. No spam, just the good stuff.

First name

Email address

Your role

I'm interested in

By submitting you agree to receive emails from Product Unleashed. Unsubscribe any time. We'll never share your data.

Coming soon

From the community

What it's like
to be in the room.

Real experiences from the Product Unleashed community.

Honestly one of the best events I've been to in years. No fluff, no vendor pitches, just people doing great work talking honestly about it.

Product Unleashed gets the balance right. Smart content, smart room, great energy. I always leave with something I can actually use on Monday.

The conversations in the corridors were as valuable as the talks on stage. That's rare. That's a sign of a really well-curated room.

The Product Unleashed Experience

Same energy.
Bigger room.

A welcoming, inclusive room. Great content. Smart people. No egos.

We're taking what we've built over the past six years and putting it to work on one of the biggest questions in design right now.

Good questionsProper conversationsTangible learningsInclusive environmentSmart peopleNo egosReal workNo hypeGreat content6 years of community

Design + AI audience at Product Unleashed summit

The Venue

Brighton
Dome.
Corn Exchange.

One of the UK's most celebrated event spaces, with Victorian ironwork, a sweeping arched roof, and an energy unlike any conference room. Brighton is the perfect backdrop: a city where creativity, tech, and culture have always mixed freely.

Travel

60 mins from
London Victoria
30 mins from Gatwick

Address

Church St
Brighton BN1 1UE

Date

24–25 Sep
2026

Brighton Dome · Corn ExchangeBrighton BN1 1UE

FAQ

Got
questions?

design + AI takes place on 24–25 September 2026 at Brighton Dome Corn Exchange, Church Street, Brighton BN1 1UE. Brighton is around 60 minutes from London Victoria by train, and approximately 30 minutes from Gatwick Airport.
Day One (Workshop) is hands-on and participatory, with small groups working through real problems with experienced practitioners. Deep skill-building, hands-on learning. Day Two (Talks) is inspiration, ideas, connections: a full stage programme of keynotes, case studies and panels. Together they are the full experience.
Designers, creative directors, product leaders, and anyone working at the intersection of design and technology. Whether you're already using AI in your work or still figuring out where to start, this is for you.
Breakfast and refreshments are included throughout both days. Lunch is free time. Brighton has brilliant cafes and restaurants within walking distance of the venue, so we encourage you to explore. There's also a closing drinks reception after Day Two.
Yes, all main stage talks will be recorded and made available to ticket holders after the event. Workshop sessions are not recorded in order to create a safe, open space for conversation.
Super Early Bird tickets (now until 31 May 2026, or first 75–100 tickets): Talks £299 · Workshop £249 · Combined £499 (saving £49). Prices increase at each tier: Early Bird, Standard, and Last Minute.
We understand that plans can change.

If you need to cancel your ticket, please email events@designplusaisummit.com with your name and ticket details, and we'll take care of it.

Refunds are issued based on how far in advance you let us know:

· More than 2 months before the event → 75% refund
· Between 2 months and 1 month before the event → 50% refund
· Less than 1 month before the event → no refund

We'll process any refunds within 20 business days of receiving your request.

Tickets & Pricing

Pick your
experience.

Tier	Talks	WorkshopWS	CombinedBoth	Saving
Super Early Bird Early Bird Now	£299	£249	£499	£49
Early Bird	£375	£299	£599	£75
Standard	£450	£349	£699	£100
Last Minute	£550	£399	£799	£150

Now on sale

Super Early Bird

Talks£299

Workshop£249

Combined£499

Save £49 on combined

Early Bird

Talks£375

Workshop£299

Combined£599

Save £75 on combined

Standard

Talks£450

Workshop£349

Combined£699

Save £100 on combined

Last Minute

Talks£550

Workshop£399

Combined£799

Save £150 on combined

Talks Day

Inspiration, ideas, connections

^£299

£450

Save £151 vs standard price

Super Early Bird · 25 September

Full talks programme
Breakfast & refreshments throughout
Afternoon drinks reception
Delegate pack & recordings
Community access

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Combined

The full experience

^£499

£699

Save £200 vs standard price

+ save a further £49 vs buying days separately

Super Early Bird · 24–25 September

Full workshop day (Day One)
Full talks programme (Day Two)
Breakfast & refreshments across both days
Materials, pack & recordings
Priority community access

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Workshop Day

Deep skill-building, hands-on learning

^£249

£349

Save £100 vs standard price

Super Early Bird · 24 September

Full workshop programme
Breakfast & refreshments throughout
Workshop materials to keep
Community access

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How teams are actually using AI

What's changing in design workflows

Why human judgement still matters

What "good" is starting to look like

Let's getinto the work.

A closer look at what'schanging, and what it means for you.

Dominic Port & John Griffin

Andy Budd

Names you'll recognise.Ideas you'll want to hear.

Let's get
into the work.

A closer look at what's
changing, and what it means for you.

Names you'll recognise.
Ideas you'll want to hear.