16–17 June 2027 • Brighton, UK

Design is at a crossroads. What we do next matters.

Two days of visionary talks and workshops

500+ designers · no hype · real conversations

Pre-Sale Prices. Ends 31st Oct 2026

days

hours

minutes

seconds

Grab your Pre-Sale ticket now

Reserve Your Spot ↗

Scroll

Let's be honest

No hot takes.
No hype.
Just the work.

There's a lot of noise around AI.
Cynicism on one side. Blind optimism on the other. And plenty of very confident opinions in between.

But what does any of that mean when it comes to the work?

That's what we'll explore at design + AI. A space to talk about what's actually happening in practice, what's useful, what's not, what's changing, and what's still up for grabs.

What's usefulWhat's changedWhat's notWhat's still up for grabs

What you'll get

After two days,
you'll know what
to focus on.

How teams are actually using AI

Real stories from real teams, not theoretical frameworks or vendor pitches.

What's changing in design workflows

Where AI fits in, where it doesn't, and what that means for how we work day to day.

Why human judgement still matters

Because speed is easier than ever, but good judgement still takes work.

What "good" is starting to look like

A real view of where we've got to and where we're heading. No grand theories.

Who it's for

This is
for you
if…

You're already using AI and want to get better at it.Moving beyond side projects and starting to bring it into your day-to-day work.
You want to hear from people doing the work, not just talking about it.How teams are actually using AI in practice. The tools, the workflows, and how some of the most forward-thinking teams are putting it into practice.
You care about doing good work, not just getting things out quickly.Even as the pace increases, quality still matters.
You want to understand what AI means for the future of design.Not just where it's heading, but what it means for how you work and lead today.

The Format

Two days.
Endless possibilities.

16–17 June 2027 · Brighton Dome

Day One
Workshops

Let's get
into the work.

Structured, practical sessions led by people actively building and shipping AI-powered products. Small groups. Real tools. Real problems. Time to try things out, ask questions, and actually get to grips with how this works in practice.

Curated tracks for different disciplines
Hands-on with AI design tools
Led by experienced designers and product practitioners
Take-away frameworks and resources

Day Two
Talks

A closer look at what's
changing, and what it means for you.

A full stage programme of keynotes, case studies, and panel debates. Hear from the people shaping the relationship between design and AI right now.

Keynotes from designers and product leaders working at the forefront of AI
Real project case studies: what worked, what didn't, and why
Panel discussions tackling the harder questions
Short talks from emerging voices pushing the edges
Closing drinks to continue the conversation

Tickets & Pricing

Pick your
experience.

Tier	Talks	WorkshopWS	CombinedBoth	Saving
Pre-Sale Best ValueEnds 31st Oct	£249	£200	£400	£50
Super Early Bird Launches Dec	£299	£250	£500	£50
Early Bird	£399	£350	£650	£100
Standard	£499	£400	£750	£150
Last Minute	£599	£450	£850	£200

Best Value · Ends 31st Oct

Pre-Sale

Talks£249

Workshop£200

Combined£400

Save £50 on combined

Super Early Bird Launches Dec

Talks£299

Workshop£250

Combined£500

Save £50 on combined

Early Bird

Talks£399

Workshop£350

Combined£650

Save £100 on combined

Standard

Talks£499

Workshop£400

Combined£750

Save £150 on combined

Last Minute

Talks£599

Workshop£450

Combined£850

Save £200 on combined

Talks Day

Inspiration, ideas, connections

^£249

£299

Pre-Sale price · Super Early Bird from Dec

Ends 31st Oct

Pre-Sale · 17 June · Limited availability

Full talks programme
Breakfast & refreshments throughout
Afternoon drinks reception
Delegate pack & recordings
Community access

Reserve Your Spot

Combined

The full experience

^£400

£500

Pre-Sale price · Super Early Bird from Dec

Ends 31st Oct

Pre-Sale · 16–17 June · Limited availability

Full talks programme (Day Two)
Breakfast & refreshments across both days
Materials, pack & recordings
Priority community access

Reserve Your Spot

Workshop Day

Deep skill-building, hands-on learning

^£200

£250

Pre-Sale price · Super Early Bird from Dec

Ends 31st Oct

Pre-Sale · 16 June · Limited availability

Full workshop programme
Breakfast & refreshments throughout
Workshop materials to keep
Community access

Reserve Your Spot

Team Tickets

Bringing your team?
Save up to 15%.

We have team bundles for groups of 5 and 10 across Talks, Workshop, and the full two-day experience. The more people you bring, the more you save and the more your team gets out of it.

View Team Bundles ↗

Need Help Booking?
Need help with procurement, group bookings, quotes, or purchase order payments?
Drop us a line at events@designplusaisummit.com. We're happy to help.

Your Hosts & Curator

Meet the people
behind design + AI.

Your Hosts

Dominic Port & John Griffin

The duo behind Product Unleashed. With 20+ years building design agencies, product teams, and one of the UK's fastest-growing product communities, they bring the experience, network, and energy that make this a standout event.

productunleashed.com ↗

Curator

Andy Budd

The day will be curated by Andy Budd, a globally respected design leader with over two decades of experience shaping design at scale.

Andy has curated over 50 global events in the UK, US and Japan, including industry staples such as UX London and Leading Design.

Speakers

Names you'll recognise.
Ideas you'll want to hear.

Talks Day · 17th June

Talks Day

TBC

Talk to be announced

Talks Day Joint Session

TBC

Talk to be announced

Talks Day Joint Session

TBC

Talk to be announced

Talks Day

TBC

Talk to be announced

Talks Day Joint Session

TBC

Talk to be announced

Talks Day

TBC

Talk to be announced

Talks Day Panelist

TBC

Talk to be announced

Talks Day Speaker & Panelist

TBC

Talk to be announced

Talks Day Panelist

TBC

Talk to be announced

Talks Day

TBC

Talk to be announced

Talks Day

TBC

Talk to be announced

Talks Day

TBC

Talk to be announced

Talks Day Joint Session

TBC

Talk to be announced

Talks Day Panelist

TBC

Talk to be announced

Talks Day Panelist

TBC

Talk to be announced

Workshop Day · 16th June

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day Joint Workshop

TBC

Workshop to be announced

Workshop Day

TBC

Workshop to be announced

Meet our 2026 speaker alumni →

From the community

What it's like
to be in the room.

Real experiences from the Product Unleashed community.

Honestly one of the best events I've been to in years. No fluff, no vendor pitches, just people doing great work talking honestly about it.

Product Unleashed gets the balance right. Smart content, smart room, great energy. I always leave with something I can actually use on Monday.

The conversations in the corridors were as valuable as the talks on stage. That's rare. That's a sign of a really well-curated room.

The Product Unleashed Experience

Same energy.
Bigger room.

A welcoming, inclusive room. Great content. Smart people. No egos.

We're taking what we've built over the past six years and putting it to work on one of the biggest questions in design right now.

Good questionsProper conversationsTangible learningsInclusive environmentSmart peopleNo egosReal workNo hypeGreat content6 years of community

Design + AI audience at Product Unleashed summit

The Venue

Brighton
Dome.
Corn Exchange.

One of the UK's most celebrated event spaces, with Victorian ironwork, a sweeping arched roof, and an energy unlike any conference room. Brighton is the perfect backdrop: a city where creativity, tech, and culture have always mixed freely.

Travel

60 mins from
London Victoria
30 mins from Gatwick

Address

Church St
Brighton BN1 1UE

Date

16–17 June
2027

Brighton Dome · Corn ExchangeBrighton BN1 1UE

FAQ

Got
questions?

design + AI takes place on 16–17 June 2027 at Brighton Dome Corn Exchange, Church Street, Brighton BN1 1UE. Brighton is around 60 minutes from London Victoria by train, and approximately 30 minutes from Gatwick Airport.
Day One (Workshop) is hands-on and participatory, with small groups working through real problems with experienced practitioners. Deep skill-building, hands-on learning. Day Two (Talks) is inspiration, ideas, connections: a full stage programme of keynotes, case studies and panels. Together they are the full experience.
While some of our speakers come from product and digital design backgrounds, design + AI is intentionally broader than that.

AI is reshaping every corner of the design profession, from branding and creative direction through to research, product design, content, strategy and organisational leadership. We've curated a programme that reflects that wider picture.

Alongside product-focused sessions, you'll hear from creative leaders, studio founders and practitioners exploring how AI is changing creative workflows, experimentation, design practice and the future role of designers.

If you're a designer, creative director, agency founder, researcher, strategist or design leader wondering what AI means for your craft, team or business, you'll find plenty of value here.

Our goal is to bring together people from across the design spectrum to explore one of the biggest shifts our industry has faced and to learn from those already navigating it.
Breakfast and refreshments are included throughout both days. Lunch is free time. Brighton has brilliant cafes and restaurants within walking distance of the venue, so we encourage you to explore. There's also a closing drinks reception after Day Two.
Yes, all main stage talks will be recorded and made available to ticket holders after the event. Workshop sessions are not recorded in order to create a safe, open space for conversation.
Pre-Sale tickets are available until 31st October 2026: Talks £249 · Workshop £200 · Combined £400 (saving £50). Super Early Bird prices launch in December. All prices exclude VAT.
We understand that plans can change.

If you need to cancel your ticket, please email events@designplusaisummit.com with your name and ticket details, and we'll take care of it.

Refunds are issued based on how far in advance you let us know:

· More than 2 months before the event → 75% refund
· Between 2 months and 1 month before the event → 50% refund
· Less than 1 month before the event → no refund

We'll process any refunds within 20 business days of receiving your request.

How teams are actually using AI

What's changing in design workflows

Why human judgement still matters

What "good" is starting to look like

Let's getinto the work.

A closer look at what'schanging, and what it means for you.

Dominic Port & John Griffin

Andy Budd

Let's get
into the work.

A closer look at what's
changing, and what it means for you.